Hi there 👋🏾
Let's get A Bit Personal
Hi, I'm Yvette
a project coordinator, client services professional, and conversion copywriter with a knack for creating clarity, sparking connection, and driving results.
With over 15 years of experience in business operations, client communications, and program management, I’ve worn a lot of hats – from streamlining backend processes and leading cross-functional projects to writing persuasive, human-centered copy that helps businesses grow.
And whether I’m coordinating stakeholders across departments or mapping out the customer journey on a launch campaign, my focus is the same: building systems and stories that work — for your clients, your team, and your goals.
The path that shaped me
My career began at The University of the West Indies, where I managed operations and communications for commercial and academic projects for nearly 15 years. I worked my way up from administrative support to acting business development officer, where I led multi-stakeholder initiatives, negotiated contracts, and helped secure the successful implementation of major projects. My time there sharpened my skills in strategic planning, financial tracking, stakeholder engagement – and, perhaps most importantly, writing clear, compelling communication for diverse audiences.
In 2016, I expanded my professional toolkit by stepping into the world of freelance copywriting. Since then, I’ve written conversion-focused sales pages, email sequences, websites, blogs, and brand messaging for coaches, consultants, and service providers worldwide. If it needs to engage, inform, or convert – I can write it.
Today, I combine my skills in business, communication, and marketing to support individuals and organizations looking for more effective, thoughtful ways to reach their audience, streamline their operations, and grow sustainably.
What I Bring to The Table
Client-first service
I’ve supported teams in fast-paced, high-volume environments and know how to keep clients informed, heard, and happy – even when juggling competing priorities.
Project coordination & operations
From contracts to communications, I can help manage the moving parts so your team stays on track and your projects move forward.
Clear, conversion-driven communication
Whether it’s a stakeholder report, a sales page, or a team SOP, I write to make things easy to understand and hard to ignore.
Currently based in Fredericton, NB...
I’m completing my Business Fundamentals certificate while working in client services and continuing to support my copywriting clients. I’m passionate about people, processes, and purposeful communication – and I love collaborating with mission-driven teams who want to do good work (and do it well).
Looking to connect? Whether you need support with business operations, communications, or your next big launch — get in touch here. I’d love to hear from you.
a few fun facts about me
speed dating edition
Island Girl
I’m from a fishing village in the island of Jamaica. Of course, in this global landscape, that hasn’t stopped me from working with clients on six continents. And you will not believe how many persons used to ask me if I speak English when I first started writing content. It’s my first language.
Love a 5K (not just for the run tho)
My brothers know they will have to wait a bit at the finish line for me whenever we sign up for a 5K or 10k run/walk event. I’ll be there … just a matter of when. It’s one of our favorite activities to do together alongside hiking and hanging out. Ms. Jenny’s 4 kids.
Know a little too much about the early banana trade
Want me to talk your ear off about the link between Jamaican, Latin America and Boston, USA and the banana trade? That’s my MPhil history thesis (aborted) but I still can’t tell a Gros Michel from a Cavendish banana even though one of my uncles (a farmer) tried his best.
Globetrotter in progress
I enjoy traveling to new places. I’ve been to several countries across the Caribbean, Europe, and North America. Like getting lost in the back alleys of Venice trying to avoid the flooded piers along the Grand Canal, “swimming” with the fishes (not that kind) in my life jacket off the coast of Ibiza, stepping off the edge at The Dare Skywalk at the Tottenham Stadium.